MarkUp.io alternatives
Looking for a MarkUp.io alternative? Compare Bopmigo, Pastel, ruttl, BugHerd and Userback on price, platforms and how complete the reports are.
Short answer: People look for a MarkUp.io alternative when $79 a month is more than they need for website feedback, or when the MarkUp allowance runs out mid-month. Bopmigo starts at $19/month and counts reports, not review projects.
Quick pick
| If you need | Pick |
|---|---|
| Clear reports from clients or customers on a live site, plus mobile apps, at a flat price | Bopmigo |
| Web designers and agencies collecting client comments on websites | Pastel |
| Designers and developers reviewing live web pages | ruttl |
| Agencies collecting client comments on websites | BugHerd |
Why people move on from MarkUp.io
- There is no free plan, and Pro starts at $79 a month.
- Pricing is by MarkUps, so busy months cost more.
- No SDK for native mobile apps.
1. Bopmigo
People press Feedback on your website or in your app, write one line and send. Bopmigo adds a screenshot with private details covered, the page and device, asks a short follow-up when something important is missing, and gives you a summary. You can reply, and they read it where they reported.
- Price: Pro $19/month ($15 billed yearly) for up to 3 people. Team $49/month with unlimited teammates.
- Trial: 7 days, no card
- Why it’s our top pick here: from $19/month, with unlimited teammates on Team ($49).
2. Pastel
Pastel lets you and your clients leave comments on live websites, organized in canvases, with a responsive tester for different screen sizes.
- Price: Free $0, Pro $35/month ($29 billed yearly), Team $119/month ($99 billed yearly)
- Platforms: Websites only (responsive views)
- Built around: web designers and agencies collecting client comments on websites.
- Bopmigo vs Pastel
3. ruttl
ruttl is a visual review tool for live websites, web apps, images and PDFs, priced per user.
- Price: Basic Free, Pro $18 per user a month, Business Custom
- Platforms: Lists mobile app feedback as a project type
- Built around: designers and developers reviewing live web pages.
- Bopmigo vs ruttl
4. BugHerd
BugHerd lets clients and teams pin comments to elements on a live website, then manage them on a task board.
- Price: $50/month for 5 members ($42 billed yearly). Premium is $150/month for 25 members.
- iPhone apps: No native app support listed
- Built around: agencies collecting client comments on websites.
- Bopmigo vs BugHerd
5. Userback
Userback collects visual feedback, bug reports and feature requests, with session replay and a public roadmap.
- Price: Free for 2 seats. Team is $49/month for 5 seats ($39 billed yearly). The mobile SDK starts on Business Plus at $199/month.
- iPhone apps: Business Plus plan ($199/month) and up
- Built around: a free plan with session replay and a roadmap.
- Bopmigo vs Userback
What MarkUp.io reviewers say
We read 12 public reviews of MarkUp.io on Capterra and TrustRadius, written between 2020 and 2025. The average rating is 4.4 out of 5. The praise people repeat most:
- easy for clients and non-technical people (6 reviews)
- screenshots and markup (6 reviews)
There are too few reviews to read much into the complaints. The ones that do mention a downside point to slowness or glitches (1) and the price (1) and too many notifications (1).
Questions
What is a cheaper MarkUp.io alternative?
Bopmigo from $19/month, ruttl at $18 per user, and Pastel from $35/month. All three are cheaper than MarkUp.io Pro for small teams.
Which alternative also covers mobile apps?
Bopmigo includes iPhone and Flutter apps on every plan.
Prices come from MarkUp.io’s pricing page, and from Bopmigo’s pricing page, checked in November 2026. Plans change, so confirm before you buy.
See also: Bopmigo vs MarkUp.io · MarkUp.io pricing · All comparisons