App Store review replies: templates and Apple’s rules
How replying to App Store reviews works, what Apple recommends, and short replies for bugs, feature requests and fixed issues.
Short answer: reply in App Store Connect, keep it short and specific, and prioritize low ratings and reviews about bugs in the current version. Apple notifies the reviewer, who can update their review, so a good reply after a fix can turn a one-star review around.
How it works
- You reply in App Store Connect; the Account Holder, Admin or Customer Support role can respond.
- You can respond to any review, however old.
- The reviewer is notified and can choose to update their review.
- You can edit your reply any time; only the latest version shows.
- For offensive or spam reviews, use Report a Concern instead of replying.
Templates
Template
Bug, not fixed yet:
Thanks for letting us know, and sorry about {problem}. We’re working on a fix for the next update. If you can, tap Settings › Send feedback in the app so we can see your device details.Template
Bug, now fixed:
Thanks for reporting this. Version {x} fixes {problem}. Please update and let us know if it works for you now.Template
Feature request:
Thanks for the idea. We’ve noted it, and hearing it from more people helps us decide what to build next.Template
Billing or download problem:
Sorry for the trouble. For App Store billing or download help, contact Apple Support at https://support.apple.com. If the purchase completed but access is missing in our app, contact {support link} so we can investigate.Apple’s tips, briefly
- Be concise and address the actual feedback.
- Stay respectful; no personal information, marketing or spam.
- Personalize instead of pasting the same reply everywhere.
- After a fix, mention it in release notes and reply to related reviews.