When to ask for App Store ratings, and what Apple allows
Apple shows the rating prompt at most three times a year. How to use those chances well, and how to offer feedback alongside ratings.
Short answer: ask after someone successfully finishes something in your app, not at launch and not in the middle of a task. On iPhone the system shows the rating prompt at most three times in 365 days, and people can turn it off, so save it for good moments. Keep a Send feedback option available to everyone alongside the standard rating flow.
Apple’s rules and advice
- The system displays the review prompt to a person at most three times within a 365-day period.
- Ask at a time that doesn’t interrupt, for example at the end of a sequence they completed successfully.
- Don’t ask immediately when the app launches.
- Don’t show the request as the direct result of a button tap; use a link to the App Store’s write-review page for that.
- People can disable rating requests entirely.
A simple plan
| Moment | What to show |
|---|---|
| After a success, several times | The system rating prompt (it may or may not appear) |
| When something goes wrong | Report a problem, inside the app |
| In Settings | “Rate the app” link and “Send feedback” button |
Use the same rating eligibility rules regardless of the sentiment someone expressed in private feedback. Keep the App Store review link available alongside Send feedback.
Why a feedback path matters
People who hit a bug need a clear way to contact your team. A Send feedback button gives them a faster path, and gives you the screen and device to fix it. Then you can reply to the review when the fix ships.
Google Play’s in-app review flow has its own limits on how often it shows; check Google’s documentation for your Android app.