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How to launch a SaaS: Product Hunt, Reddit, directories and G2

The order I’d launch in, the rules that get launches removed, and the free listings that keep sending people (and AI answers) your way after launch day.

Short answer: launch to your waitlist first, then Product Hunt, then the communities where your users already talk, then directories and review sites. Launch day is a spike; the listings are what keep working. Don’t buy or beg for upvotes: ask people to try it and tell you what they think.

The launch order

  1. 1

    1. Your waitlist and personal network

    They already said they care. Invite them a few days before the public launch so the first comments are from real users.

  2. 2

    2. Product Hunt

    Build a clear page with screenshots and a short video. Product Hunt’s own guide says “Never ask for upvotes” and warns that anything rewarding upvotes can get you removed. Ask people to try it, comment and share feedback instead. Don’t use extra accounts.

  3. 3

    3. Communities you researched

    Reddit, Hacker News (Show HN), Indie Hackers, Slack and Discord groups. Read each community’s rules first. Many ban self-promotion outside set threads. Share what you learned building it, answer every reply, and don’t post the same text everywhere.

  4. 4

    4. Directories and review sites

    AlternativeTo, SaaSHub, Toolradar and others, plus a free G2 profile. Check whether these sites appear for your buyer’s searches. Keep relevant listings accurate and track referrals after publication.

Free listings worth your time

SiteWhy it mattersCost
G2Shows up for “best X software” and comparison searches; free profile with logo, description, screenshots and pricingFree profile; upgrades are paid
Capterra and GetAppBusiness buyers compare tools hereFree listing; paid placement optional
AlternativeToRanks for “alternative to [competitor]”Free
Product HuntLaunch-day attention and a lasting product pageFree
SaaSHub, Toolradar, Indie HackersMore places that link to you and describe what you doFree

After launch day

  • Reply to every comment and every piece of feedback within a day.
  • Ask happy users for a review on G2 or Capterra. Check G2’s current category, review-recency and cutoff requirements before targeting a report.
  • Write down recurring buyer questions. Expand the relevant existing page before creating another page for the same intent.
  • Keep the Feedback button in the product busy: launch-week reports are the best roadmap you’ll get.

Questions

What day should I launch on Product Hunt?

Weekdays get more traffic and more competition; weekends are quieter and easier to stand out. Pick a day you can spend replying to comments.

Is a bad launch the end?

No. Product Hunt lets you relaunch after meaningful updates, and you can compare later channels by qualified signups and product use.

The full setup guideEvery step, in order, in a few days.Finding your first usersResearch first, ads later.Feedback from day oneLearn what to build from the people using it.

Sources

Prices and limits were checked on each provider’s own page in November 2026. They change, so confirm before you commit.